Strategic
Positioning of AutoOz
-
AutoOz
is an Automotive Manufacturer that develops Signature Edition versions
of factory vehicles utilizing custom designed parts and accessories
that meet or exceed factory specifications.
- AutoOz brings together
today's top celebrities and combines their input with that of award
winning automotive designers to result in unique signature vehicles
from factory approved OEM Tier 1 suppliers.
- Only 500 vehicles
are offered in the first signature vehicle offered by AutoOz, each numbered
in sequence. They include a specially designed badging on the vehicle
and a piece of game-used memorabilia encased inside.
- The original genesis
of AutoOz came from the 1999 Goldman Sachs eAutomotive Report which
described how the automakers will eventually be in the fast-to-market/made
to order marketplace. Under the made-to-order/fast-to-market AutoOz
system, AutoOz is able to make sure that the supply chain is totally
demand driven and fully responsive to the needs of the consumer. For
the 2002 model year, AutoOz will meet the consumer's demand for a special
edition feature vehicle that utilizes the supply chain of Tier 1 suppliers
who meet the factories demanding specifications. This type of approach
will demonstrate the concepts for made-to-order that have been outlined
by Gary Lapidus in the eAutomotive study in Jan. 2000.
- Each line is created
with an auto manufacturer's design group/team. In the case of the first
signature series from AutoOz, the Shaq SST, it will be offered for sale
through Ford Dealerships.
- Vehicles are designed
with up front input by the celebrity in conjunction with the brand's
leading automotive design team. For the SST, it is Ken Grant of Blue
Dot Design, who was the lead designer on the 2002 Ford Thunderbird.
- Vehicles are not
cobbled together parts from different sources like most customized vehicles.
These will look like they were created in the factory because all parts
and design enhancements will have been created by OEM automotive suppliers.
- Top Tier OEM suppliers
are using these vehicles to showcase their advanced technology and features.
Due to the very long delays (often four years or more) incurred in normal
automotive rollout, the AutoOz vehicles provide them an opportunity
to show off approved features years before they hit the general automotive
market.
Strategic
Positioning of Shaq SST Ford Expedition, the 1st Signature Edition
From AutoOz
-
Compliment
SHAQUILLE O'NEAL's personal design of a totally customized Ford Expedition
with a proven "Award Winning" Automotive Design Team. This
team insures SHAQ's desire for style, sound and technology with proven
OEM production techniques of today, and tomorrow!
-
Demonstrate
industry leadership by exciting, activating and establishing a new
core of "Brand Zealots for Affinity Based Vehicles." These
zealots include Tier 1 automotive suppliers who desire a forum to
"Showcase" first-to-market leading edge products and technologies
that meet the drivers true expectation of a customized vehicle.
-
Develop
strategic alliance and ownership of selected suppliers (domestic and
international) who can provide OEM quality parts for the existing
SST Expedition and selected AutoOz vehicles planned for 2002 and beyond.
How
The SHAQ Expedition Got Here
-
Immersion
into the manufactures vision of affinity vehicles
-
Team
briefings, research and knowledge of dealer and consumer desires
for affinity based fast to market vehicles
-
Reviewing
production methods, leading technologies & AutoOz philosophy
of working with renowned designers, Tier 1 suppliers & High
Q rated celebrities for unduplicated quality vehicles for a discerning
driver!
-
A
5 yr. contract with Shaquille O'Neal to design vehicles with support
of a Ford Bailment Pool & Tier 1 suppliers.
-
Continuation
of future vehicle with other High Q rated celebrities:
Numbered fast-to-market affinity based vehicles with great styling,
superb materials, exceptional sound and the newest in technology!
Our strategy
Consumer
End Benefits
-
Absolutely
everything you want and need in one vehicle designed for you in a
totally custom SUV (inside and outside)
-
The
confidence and knowledge of "buying smart"
-
The
quickest way to get "in" plus a solid investment
-
Anticipating,
dreaming and fantasizing
.on the fun to come, mate to be caught,
the culmination of desire to own a true collectible SUV
The
SHAQ SST
Delivering
Quality And A Totally Unique Vehicle
-
Solid
new technology and customized features
-
Superior
sound and entertainment packages
-
Solid
Ford dealer network for future service
-
New
and unique mass customization
-
Truly
Limited Edition Vehicles Only 500 Available
|